Data Guardian brand strategy for EXTREE
EXTREE’s cloud solutions needed a clear, separate brand.
Challenge
EXTREE’s cloud solutions needed a clear, separate brand.
My role
Author of the strategy.
What I did
- Recommendation to spin off the Data Guardian brand (by EXTREE).
- Communication direction and launch plan.
Result
- Strategy prepared for the client. Details are confidential.
Tools
Brand strategy, brand book