Open Day One by Allegro: 1500 guests over three weekends
For one day, families of hub and depot employees could see what their loved ones’ work looks like.
- 16sites
- ~1500guests
- 3weekends
- ~10kreel views on LinkedIn
NEXT LVL, Toruń (in Polish).
Open Day invitation (in Polish).
Challenge
Run the same event at 16 sites over three weekends with a team of 7 coordinators, so guests get a consistent experience and organisers know what to improve.
My role
Co-organisation on the Operations Administration side: coordinating tasks and final details in Toruń and Bydgoszcz, communication and post-event analysis.
What I did
- Posters for every site and a mailing to employees.
- Footage and reels from the event, published on LinkedIn.
- Satisfaction survey and its analysis: every response shown separately, with the sample’s limits stated clearly.
- Four recommendations for the next edition and a plan to collect more responses.
Result
- About 1500 guests at 16 sites over three weekends.
- Open Day reels: about 10k views on LinkedIn.
- The event was presented at Real Talk Q3 2026 as one of the Real Estate department’s achievements.
Tools
Event coordination, Canva, CapCut, DaVinci Resolve, online surveys